Public Hye is an initiative that aims to clean up Bucharest’s visual public space. It has been created by exactly the kind of young, talented design studio who should have been approached by Bucharest City Council when they earlier this year decided to change the Romania’s capital’s logo.
The project’s first initiative has been to create ‘a font for Bucharest’: Triumf.
Based on the art deco font found on the city’s Arc de Triumf it is rather wonderful. In these examples it looks quite magnificent:
Public Hye’s creations are never likely to be adopted by the city council. That is not how the mayor operates. They do, at least, provide a glimpse of the kind of identity Bucharest could have.