UPDATE: Bucharest no longer has a new logo. The competition has been cancelled amidst plagiarism allegations. Back to the drawing board.
Bucharest has a new logo, designed by Narcis Teodor Lupou, from Timisoara.
We can’t say we don’t like it, although it is a bit… old fashioned? The design does rather reek of the kind of pattern you would see on a traditional Romanian ie. That could be why Lupou’s design was chosen from the thousands of entries (it was an open competition: he won 50,000 lei, taxable): traditional is precisely what the city’s mayor, Gabriela Firea, likes.
We are biased of course, but to us, either Bucharest is deliciously decadent, or it is nothing
Clubs like BOA and Player are not everyone’s cup of tea, and yet it is they – and places like them – which increasingly represent contemporary Bucharest. They are what young visitors come to the Romanian capital for: deliciously decadent nightlife. Bucharest is a hedonist’s paradise.
It is therefore not too far off the mark to say that Bucharest needs an image that reflects this reality. What it has got, with the launch of a rather backwards-looking logo is almost the exact opposite.
Decadence, hedonism and debauchery? No. Tradition, solemnity and reflection. Watch visitor numbers soar.
Or are we off the mark on this one?