Six months late and well over budget the digital version of Bucharest In Your Pocket has had a facelift. Go and take a look.
It’s still not entirely finished, which is why this is a (very) soft launch, but there is plenty of flesh on the bones of the project, designed by a Pole whose remit was homogenise and streamline our brand identity (the print guides had their own redesign this time last year), but most of all to make the very best of our cities have to offer stand out from the dross.
As such, much of the clutter has gone. Good photography is in. Features are given far more prominence than ever before, and we have started to label our favourite places in the city as Editor’s Picks: the days of listing endless numbers of restaurants are over. Travellers are too savvy and far too busy these days: our market research told us that what people want are recommendations. A push in the right direction. Given that our own raison d’etre remains ‘making travel easier’ we were happy to oblige.
We still list hundreds of venues and sights in Bucharest but the also-rans no longer get in the way of what’s essential.
The new platform is fully responsive (it will display on any device) and includes a search function which actually works, content filters (you can search for all non-smoking venues in a chapter for example) and free PDF downloads of all our guides. It is also much easier to navigate: finding what you are looking for should be easier than ever.
As we say, the new site is not wholly complete. A brand new events platform will follow soon, as will an app, currently in development. Some of the functionality does not fully work as it will (notably some of the maps, which will be completed later this week). The mobile version also needs some work. All in all though, this is the greatest digital leap forward we have probably ever taken. Not that we intend taking any time off. Improving the site is an ongoing process: it must be if we want to remain a publisher of essential city guides dedicated to making travel easier.