Romania’s Minister of Tourism Maria Grapini wants to start fiddling with Romania’s tourism brand. What’s more, she wants the general public to get involved in the fiddling. Oh dear. Oh dear, oh dear.
We can understand any new minister wanting to make their mark, but why – especially when it comes to Romanian tourism – does it always seem to involve reinventing the wheel?
Romania’s current logo (above) might not be the best in the world, but it’s not the worst and with the scandal around its genesis now a memory, we say leave it be. There are far more important issues in the world of Romanian tourism which need to be dealt with.*
If Grapini really wants to make her mark, she could do worse than be the minister who cuts the umbilical cord between Romania’s brand and the three amigos Hagi, Nastase and Comaneci: great athletes all but it was never a particularly good idea to use them to promote Romanian tourism, and they are all now long past their sell-by dates.
*We would start with the creation of a great Romania travel website which aggregates not just information but stories and photography and which serves as a hub for visitors planning a trip to Romania, as well as a reference point for those already here. It should offer every piece of information a traveler might need (or provide links to commercial suppliers of that information), offer accommodation booking, transport tickets and in general be more than just page after page of waffle. It should also preferably be written by people with more than a child’s grasp of English, and offer travel journalists all the free resources they might need (particularly photos). Something like this, or this. Romania’s current website is not all bad, but it is packed with fluff, is largely out-of-date and fundamentally useless.