Another niche Romania has made its own is in broadcasting; namely, The Television Sports Channel That Shows No Sport Of Any Kind niche.
Instead of sport, which of course costs money, these ‘sports’ channels fill the endless hours with ‘news’ and talk shows, in which sport is spoken about but rarely ever seen.
On Saturday, during its hourly news report, the channel Sport.ro (known to many people as No Sport.ro) covered the upcoming draw for the qualifying rounds of Euro 2012, which was being held the next day.
For once a real story, worthy of a mention on any sports bulletin.
Yet the news that ‘tomorrow the draw for the qualifying rounds of Euro 2012 will be held in Warsaw, Poland‘ is not all that long, and – until the draw has actually been made and opponents can be analysed – presents little scope for development in to more than a minute or so of airtime.
That’s where the utter genius and lateral thinking abilities of the Sport.ro team comes into play.
For after being told the draw was tomorrow, we were then told that the draw would be compulsory viewing for Romania’s footballers – not in order to find out who they would be playing – but because the draw was being co-presented by one of the Ukraine’s most attractive actresses.
We then got a good five minutes of soft-porn, with a full round up of this woman’s career, and were even told which Romanian players might fancy her the most.