Theft, pure theft. That’s what’s going on right now at In Medio press kiosks around Bucharest, as well as in press stores, such as Diverta, which are supplied by In Medio’s distribution arm. And here’s why…
The Economist has a cover price of RON 23. This was increased from RON 18 at the end of last year, but as we have always liked the newspaper in question, we will happily pay the extra.
What we will not pay is the ‘surcharge’ In Medio are adding. Yes people, in In Medio stores The Economist does not cost RON 23, as stipulated on the cover, it instead costs RON 30. At the Howard Johnson outlet it reportedly costs even more, RON 35.
Now, is this surcharge being handed over to the client, in this case The Economist? Is it hell. It is going straight into the pockets of In Medio. Do not stand for it! Buy your Economist from independent newsstands: there is one in the Bucuresti Mall, next to Raifeissen Bank: we bought ours there for the correct price, RON 23.
Boycott In Medio!!!